Bmw Research Paper: Marketing/design strategies over the years

[hamann325i]

Im writing a research paper for my english composition class. It is focused on Bmw's Marketing/Design strategies, and how they helped the company to recover from the early years (50's). Iknow during htese years the company wasnt doing to well. I want to stress the fact that their design strategies helped to someof the most admired cars on the road.
Im looking for resources currently, and i have two books, however im looking for more information. If anyone has had to do a project like this, or could point me in the right directiont hat would be great.

[James]

Which books do you have? The book, Driven, by David Kiley does a very good job discussing BMW's design strategies.

http://www.amazon.com/Driven-Inside-.../dp/0471269204